For the MICA Grad Show 2016 identity, we derive inspiration from 'Hippie Modernism'. During the key hippie movement, many artists, architects, and designers individually and collectively began a search for a new kind technological, ecological and political utopia, and with it offered a critique of the existing society. Today, we see a resurgence of this culture in the art and design community. Inspired by this art and design movement, we devised a dynamic identity for our Graduate Community. We celebrate the ephemeral, organic, liquid qualities that behave as a counterpoint to the grided typographic lock up and serve to remind us that art and design is at its core a visceral human endeavor.
Thanks to Kristian Bjonard, Erin Jakowski, Morgan Kempthorn, Gwen Keathley, Catherine O'Connell and Marcus Civin for making this project happen.
Special thanks to our mentor: Jennifer Cole Phillips