For the MICA Grad Show 2016 identity, we derive inspiration from 'Hippie Modernism'. During the key hippie movement, many artists, architects, and designers individually and collectively began a search for a new kind technological, ecological and political utopia, and with it offered a critique of the existing society. Today, we see a resurgence of this culture in the art and design community. Inspired by this art and design movement, we devised a dynamic identity for our Graduate Community. We celebrate the ephemeral, organic, liquid qualities that behave as a counterpoint to the grided typographic lock up and serve to remind us that art and design is at its core a visceral human endeavor.
Thanks to Kristian Bjonard, Erin Jakowski, Morgan Kempthorn, Gwen Keathley, Catherine O'Connell and Marcus Civin for making this project happen.
Special thanks to our mentor: Jennifer Cole Phillips
https://2016.micagradshow.com/
https://2016.micagradshow.com/
![](https://cdn.myportfolio.com/6b3b6e3a8a20b111a17b633611e2934b/e8516a4ea283c81d00d26a16_rw_1920.jpg?h=5f674e4a24c8dfdc370b28b764dde743)
Airbrushed logo on wall by Taha Heydari
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Primary identity
![](https://cdn.myportfolio.com/6b3b6e3a8a20b111a17b633611e2934b/a698675c729ec5c97d758efa_rw_3840.jpg?h=9ad0f70af14835fa194323a98600af8a)
![](https://cdn.myportfolio.com/6b3b6e3a8a20b111a17b633611e2934b/e82659f14cf69d56f716132b_rw_3840.jpg?h=4c84337760b767b304f88609d093a93c)
![](https://cdn.myportfolio.com/6b3b6e3a8a20b111a17b633611e2934b/7c77942487dad9ed710014dc_rw_3840.jpg?h=15203c3544a3d32edc362b63709cbeb4)
![](https://cdn.myportfolio.com/6b3b6e3a8a20b111a17b633611e2934b/8564b81f18e8e1c017580f9b_rw_1920.jpg?h=3fcd2242e332778d27a114f4ad81e13c)
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![](https://cdn.myportfolio.com/6b3b6e3a8a20b111a17b633611e2934b/93a7881033568ee2fb8de185_rw_3840.jpg?h=049b4732310e134933a5586deee8059c)
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Print Invitation
![](https://cdn.myportfolio.com/6b3b6e3a8a20b111a17b633611e2934b/6c7f666ef682d52730e6f6db_rw_3840.jpg?h=bbf566971245b91fe5396a937dac7775)
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Light Installation using Arduino and Neopixel LED lights.
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Light testing with LEDs and projections.
![](https://cdn.myportfolio.com/6b3b6e3a8a20b111a17b633611e2934b/fa4b19871659eee11bf729d0_rw_3840.jpg?h=b4cf09af125407370d8f8d79927a32a2)
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Process work for circuit development and coding the programme for LEDs on Arduino. Also, the fabrication of letters using Rhino and CNC milling.
![](https://cdn.myportfolio.com/6b3b6e3a8a20b111a17b633611e2934b/4f38cecd070eb148e9db0401_rw_1920.jpg?h=792353a45700fb7e45138165c3ac7c64)
![](https://cdn.myportfolio.com/6b3b6e3a8a20b111a17b633611e2934b/7a228918171160a5d785582b_rw_3840.jpg?h=bfbbc01d37d370afccfbc8beafb4b15b)
![](https://cdn.myportfolio.com/6b3b6e3a8a20b111a17b633611e2934b/9b4228c8b3c3f1dfd69c0f46_rw_3840.jpg?h=73085de130805d6ebe020436525bc021)
![](https://cdn.myportfolio.com/6b3b6e3a8a20b111a17b633611e2934b/02e26a61d3a9c444d2241b7e_rw_3840.jpg?h=c03ad4ff52ac787e5848beffcceb60d5)
Taha Heydari at work, airbrushing the on the wall.
![](https://cdn.myportfolio.com/6b3b6e3a8a20b111a17b633611e2934b/4679a5317cf0b3f6b25fab50_rw_600.gif?h=a4a65a74b829caf1f64ef17afcd04443)